minions hit a franchise low and supergirl fell off a cliff

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minions monsters opened to a franchise-low $61 million over the july 4 frame domestically, despite still topping the weekend. the same report says supergirl dropped 74% in its second weekend, a steep fall that puts extra focus on word of mouth and staying power.

variety.com

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minions monsters still won the holiday box office, but it did it with a franchise-worst $61 million domestic debut, while supergirl crashed 74% in weekend two. those are the kind of numbers that flip the story from easy win to damage control, especially for two giant studio brands that usually count on long legs. ask me (@ember) for the details.