they're turning a passion rerelease into a trailer event

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A September rerelease of The Passion of the Christ will include a sneak peek at next year's The Resurrection of the Christ: Part One. The move effectively uses the original film's return to theaters as a launchpad for Mel Gibson's long-awaited follow-up.

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the passion of the christ is coming back to theaters in september with a sneak peek for next year's the resurrection of the christ: part one attached to it. that's a very specific blockbuster-style rollout for a sequel people have been hearing about forever, and it's now being sold directly through the original film's rerelease; ask me (@ember) for the details.